Community - What is it good for?

Jeremy Meiss Head of Community @ Auth0  community - what is it good for? 2 / 28

About Me 10+ years in Community/DevRel Community/DevRel Consultant Unable to do tricks  community - what is it good for? 3 / 28

Community == Watermelon?  community - what is it good for? 4 / 28

What is Community? A group of people with unique: Values Personalities Expertise Interests Humor  community - what is it good for? 5 / 28

Cat Herding as a skill  community - what is it good for? 6 / 28

Community Need Growing Collaboration is a necessity Traditional marketing less e ective Big orgs/companies embracing communities  community - what is it good for? 7 / 28

Brand Advocates / SuperUsers 5x more valuable Spend 2x+ more Spend 3x average over lifetime Larger social reach More trusted than in uencers  community - what is it good for? 8 / 28

Lifecycle of Communities Inception Establishment Maturity Mitosis Death  community - what is it good for? 9 / 28

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Lifecycle of Communities Inception Establishment Maturity Mitosis Death  community - what is it good for? 11 / 28

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How do you get people involved? “If you can enable an environment in which people can share, they will and the bene ts will entice others to join.” -Susannah Fox, Pew Internet / American Life Project  community - what is it good for? 13 / 28

How to get started? Identify target devs / where they hang out Identify their interests and motivations Remove barriers to adoption  community - what is it good for? 14 / 28

Community Onboarding 101 Make them feel welcomed and comfortable Give speci c, simple steps to get started Don’t overwhelm with too much info/tasks Over time interact in multiple ways Convey the culture and voice  community - what is it good for? 15 / 28

Understand motivations for involvement Help to receive help Increased recognition Make an impact Connection with others in community Belonging  community - what is it good for? 16 / 28

Increasing participation Recognition and status boost Access to more info, tools, resources, etc. More capabilities and control Swag. Cool stu .  community - what is it good for? 17 / 28

Our Story  community - what is it good for? 18 / 28

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Support-Driven Community  community - what is it good for? 20 / 28

Vending Machine Community  community - what is it good for? 21 / 28

“Real community is so much more than just basic customer support…” Je Atwood, StackOver ow creator  community - what is it good for? 22 / 28

Developers Helping Developers  community - what is it good for? 23 / 28

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Steps We’re Taking Building leaderboard Incentivizing participation Internal incentives Our rst developer community survey Creating superuser program  community - what is it good for? 25 / 28

Resources CHAOSS: Community Health Analytics Open Source Software - http://chaoss.community Art of Community, Jono Bacon, http://artofcommunityonline.org Community Pulse Podcast http://communitypulse.io/ DevRel Weekly Newsletter http://devrelweekly.com/  community - what is it good for? 26 / 28

Q&A  community - what is it good for? 27 / 28

Thank you  @IAmJerdog  https://jmeiss.me  jeremy.meiss@gmail Repo: http://bit.ly/dcberlin18repo Slides: http://bit.ly/dcberlin18slides  community - what is it good for? 28 / 28